Do you know what ingredients go into the products you apply, consume and ingest on a daily basis?  Are you sure they are safe or are you relying on “others” to insure their safety?  


My distrust for the system of regulation and protection goes back 15 years when I saw first hand the effects Red #40 had on my son.   He was only 5 years old, blonde hair and blue eyes.  Upon ingesting this controversial artificial coloring, banned in Europe and beyond, he turned into a human missile.  The dye entered his blood and brain so fast he did not have the time to wipe the frosting from his face.  

Yes, just plain old “red” cake frosting at his 5th birthday party was when we knew there was something wrong.  Yet, no one was doing anything about it.  I turned to the internet in the early 2000’s and it was all sketchy.  There still was evidence pointing to the Red #40.   Stories abounded on the internet where  the rat population died during the approval process.   With this incomplete evidence, the FDA still approved the Red #40 for human consumption back in the 70’s.  Ever since, it has been my mission to helps others so they do not have to go through what we experienced in regards to the effects of artificial coloring.  



In 2010, the Center for Science in the Public Interest published a report “Food Dyes a Rainbow of Risk” .  After reviewing all the evidence some conclusive and some questionable the report concluded:

“ Red 40, the most-widely used dye, may accelerate the appearance of immune-system tumors in mice. The dye causes hypersensitivity (allergy-like) reactions in a small number of consumers and might trigger hyperactivity in children. Considering the safety questions and its non-essentially, Red 40 should be excluded from foods unless and until new tests clearly demonstrate its safety.”

Most noteworthy is how many food products have abandoned Red#40 for all natural coloring like beets and carrots.  This was not a result of our government regulating food manufactures, but was the result of consumers shifting their purchasing habits to products minus Red #40.   In response, the major food manufacturers were forced to chase these very smart consumers if they wanted to survive. It was not the consumer protesting or boycotting that drove the manufactures to change.  

Consumers rule

No, it was the consumer’s wallet and a preference for products that supported natural coloring that brought about this change.  We all should be very concerned what we eat, drink, breathe and put on our skin.  No one should take it for granted someone, without possible bias, has earnestly  tested an ingredient that is approved for human consumption or application.  Right on the FDA website they state:

In the approval process, FDA evaluates safety data to ensure that a color additive is safe for its intended purposes.”

We find it very interesting nowhere does the FDA site state where or who generates the safety data.  In regards to cosmetics the FDA site states the following:

“FDA does not approve cosmetics.  Examples of cosmetics are perfumes, makeup, moisturizers, shampoos, hair dyes, face and body cleansers, and shaving preparations. Cosmetic products and ingredients, and their labeling, do not require FDA approval before they go on the market. There’s one exception: color additives (other than coal-tar hair dyes). Cosmetics must be safe for their intended use and properly labeled.”



First of all, because of our own past personal experiences with toxicity in the food chain, all of us at a’Beachin Soap scrutinize very seriously all the ingredients used in all of our products.  First, we only use natural ingredients in their original state: no chemicals, no petroleum products, and no artificial color or additives.  Are you aware just using a shampoo, conditioner, toothpaste, soap, deodorant, shaving cream, you are exposing your body to hundreds of chemicals, some even regulated as a drug, EVERY DAY while disposing them back into our environment via the drain in your bathroom.  

In a recent article from Dr Mercola  “Women put an average of 168 chemicals on their bodies daily” he goes into detail just how big the problem really is. The elimination of Parabens in all of our products is huge as more and more research points to a growing number of issues related to paraben use “What are the dangers of parabens in skin care”.  Who whats to increase the risk breast cancer, early puberty in our children and reduced sperm count in men?

The list of chemicals look like a science experiment and far from anything natural and healthy for human application or consumption.  We are faced daily with ingredients that have names so long the consumer cannot pronounce them or is forced  to abbreviate:  PEG, PPG, BHT, Parabens, Sodium lauryl sulfate, Phthalates, Methylisothiazolinone (MIT), Toluene,  etc.


Furthermore, we minimize the total number of ingredients we use in order to reduce the demand on our supply chain and our environment while at the same time we evaluate each ingredient in regards to its active contribution to the health of the environment, others and the user in order to deliver a product that is good – GOOD FOR ALL.   a’Beachin has committed to the “Good for ALL” principle even if we are not the “Best”, the “New and Improved” or if we have to pay more for good ingredients.  

Goop is Good

A good example is our Arm Goop, a coconut oil and shea butter based deodorant that uses 76 degree coconut oil.  Our product may melt if exposed to temperatures over 78 degrees.  If this does happen place in refrigerator for a few minutes or place in cool place (below 76 degrees) for a few hours.  Once solid just stir it up.  It never hurts the product no matter how many times you do this.  The decision was made because we did not want use a 92 degree coconut oil that is HYDROGENATED. Hydrogenation adds an extra hydrogen atom much like the way the make Crisco out of corn oil.   Consequently, we know just how bad Crisco is for our health.  If hydrogenated oil is bad for the inside, we believe it is bad for the outside of your body so we just say no to 92 degree coconut oil.



Finally, we work to eliminate all unnecessary ingredients.  As an example, when it comes to our soap, we have been against the use of palm oil no matter where it comes from –  PERIOD.  Just because the palm oil says it is “Rain Forest Safe” there is always those who cheat and subsequently continue to destroy the rain forest.  We can effect the demand for palm oil by choosing to not use it in our formulas.  

a’Beachin took the stand we would go forward without the palm oil and were confident our customers would like our soap regardless.  The results are a cold process soap that has ZERO PALM OIL and customers like our soap.  What we use at a’Beachin to formulate our products mean a lot to us.  Careful consideration goes into every ingredient to insure they meet our mission of “Good for ALL”.

Harder and Harder

Today it is getting harder and harder to find products that are made from good ingredients.  As a result a’Beachin Soap Company works very hard to develop a line good basic products that help our customers in the following critical areas:  proliferation of toxic ingredients, total number of ingredients used in our personal care products, proliferation of single use plastic, and unfair labor practices all throughout the supply chain.  The only sure way to insure you and your family will not be affected by any particular man made compound today and in the future is to ABSTAIN. 

Personal Abstinence

Abstain from the voluntary use of such products that continue to use chemicals, petroleum products, artificial colors and artificial ingredients.  Hence consumers  JUST need to SAY NO!  As consumers, we can not protect ourselves from everything but we can make a difference.   When it comes to our purchasing decisions, we need to support companies that do GOOD.  a’Beachin provides simple affordable products that solve many global problems starting daily right in your bathroom.  It takes consumers to support our movement and we hope we can live up to your expectations.   


To help you understand our “beach friendly” products, we have built this helpful guide outlining the ingredients: Turmeric,  Neem,  Bentonite Clay,  Kaolin Clay,  Arrowroot,  Coconut Oil,  Shea Butter,  Cocoa Butter,  Xylitol,  Stevia,  Bees Wax